[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-how-to-spot-fake-reviews-en":3},{"post":4,"more":22},{"slug":5,"lang":6,"title":7,"description":8,"date":9,"author":10,"tags":11,"minutes":14,"words":15,"html":16,"fallback":17,"langs":18},"how-to-spot-fake-reviews","en","How to spot a fake review in under a minute","Seven quick checks that catch many fake and paid reviews, whatever site you're reading them on.","2026-10-20","The ReviewFolk team",[12,13],"guides","trust",2,414,"\u003Cp>Most fake reviews are written quickly and in bulk by people who never used the product, so they tend to share the same giveaways.\u003C\u002Fp>\n\u003Ch2>1. It praises the company, not the experience\u003C\u002Fh2>\n\u003Cp>Real reviews talk about what happened: the parcel was two days late, the plumber found the leak behind the dishwasher, the refund took three emails. Fake ones talk about the brand: "Amazing company! Highly recommend! Best service ever!" If you could paste the review onto any other business without changing a word, be suspicious.\u003C\u002Fp>\n\u003Ch2>2. The timing is odd\u003C\u002Fh2>\n\u003Cp>Look at the dates. Twenty five-star reviews in two days after months of silence usually means a campaign, not a sudden wave of happy customers. A steady trickle of mixed reviews is what real businesses get.\u003C\u002Fp>\n\u003Ch2>3. The reviewer has one review, and it's this one\u003C\u002Fh2>\n\u003Cp>A first-time reviewer isn't proof of anything. Everyone starts somewhere. But a page full of one-review accounts that all appeared the same week is a pattern.\u003C\u002Fp>\n\u003Ch2>4. Every review is five stars or one star\u003C\u002Fh2>\n\u003Cp>Real ratings spread out. People who had an okay time leave three stars and explain why. A business with nothing between "perfect" and "scam" is either very unusual or being gamed from both sides.\u003C\u002Fp>\n\u003Ch2>5. The details are wrong\u003C\u002Fh2>\n\u003Cp>Fake reviewers guess. They mention a product the shop doesn't sell, a branch that doesn't exist, or "fast delivery" for a company that only does in-store pickup. One wrong detail is enough.\u003C\u002Fp>\n\u003Ch2>6. The language repeats\u003C\u002Fh2>\n\u003Cp>Read five reviews in a row. If the same unusual phrase shows up ("truly exceeded every expectation", "will definitely be using again in future"), they were probably written by the same person or the same tool.\u003C\u002Fp>\n\u003Ch2>7. The business answers every bad review the same way\u003C\u002Fh2>\n\u003Cp>A copy-pasted reply isn't a sign of fake reviews, but it tells you how complaints get handled. A business that answers with specifics ("we've refunded the delivery fee and spoken to the courier") is worth more than a perfect score.\u003C\u002Fp>\n\u003Ch2>What we do about it on ReviewFolk\u003C\u002Fh2>\n\u003Cp>Every review here is tied to an email address the writer has confirmed by clicking a link, and each email can review a business once. Scores only count confirmed reviews. Businesses can reply and flag reviews for our moderators, but they can't edit, hide or pay to remove them.\u003C\u002Fp>\n\u003Cp>This doesn’t stop every fake review, but it makes posting them in bulk a lot more work.\u003C\u002Fp>\n",false,[6,19,20,21],"no","sv","da",[23,32],{"slug":24,"lang":6,"title":25,"description":26,"date":27,"author":10,"tags":28,"minutes":14,"words":30,"fallback":17,"langs":31},"how-to-reply-to-bad-reviews","How to reply to a bad review (with examples you can adapt)","A short structure for answering negative reviews in public, plus example replies for late deliveries, rude staff and refunds.","2026-10-14",[29,12],"business",418,[6,19,20,21],{"slug":33,"lang":6,"title":34,"description":35,"date":36,"author":10,"tags":37,"minutes":14,"words":39,"fallback":17,"langs":40},"why-we-confirm-emails","Why we ask you to confirm your email","Why reviews only count after you click the link we email you, and what we do with your email address.","2026-10-08",[38,13],"product",332,[6,19,20,21]]