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Guides for people reading reviews and businesses answering them.
October 20, 2026 · 2 min read
How to spot a fake review in under a minute
Seven quick checks that catch many fake and paid reviews, whatever site you're reading them on.
October 14, 2026 · 2 min readHow to reply to a bad review (with examples you can adapt)
A short structure for answering negative reviews in public, plus example replies for late deliveries, rude staff and refunds.
October 8, 2026 · 2 min readWhy we ask you to confirm your email
Why reviews only count after you click the link we email you, and what we do with your email address.